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About Us

The freedom to live life, uninterrupted.

Because when broadband flows, everything flows.

We are Upp and we are bringing next level broadband to towns across the East of England.

We’re removing barriers so you can enjoy an uninterrupted connected life with reliable, full fibre to the home (FTTH) broadband.

We’re proud to be investing in underserved areas and creating hundreds of local jobs as we grow. Our plans include greener practices and striving to really improve everyday customer experience.

Fast, reliable broadband that covers every corner of your home isn’t just nice to have, it’s become a necessity and our team is dedicated to delivering it.

Because we use full-fibre we can offer guaranteed speeds and reliability with competitive, transparent prices.

Technology Partners

We have partnered with some of the world’s most successful companies to bring best in class technology to our business, ensuring that our network is fully supported and enabling us to deliver a seamless experience for our customers from order and installation to billing.

Team Upp

With a combined 160 years in the broadband industry, our leadership team has the experience and capabilities to deliver seamless, simplified and reliable connectivity.


Having a positive impact on our planet is at the forefront of everything we do. Our supply chain partners have also been carefully selected based on their commitment to social, environmental and sustainable practices.

We are hiring!

We want you to be a part of our journey and are looking for a range of passionate individuals to fill roles from Field Engineers right through to Customer Service Representatives. Enquire now to join our growing team.

    The team at

    The team at Upp is made up of a sea of talented, fun individuals from multiple industries from retail, leisure to hospitality but we’re so much more than that and our leadership team below brings together industry specialists with over 160 years of combined experience.

    Drew Ritchie

    Drew Ritchie

    Chief Executive

    Drew is an incisive and trusted senior executive with a proven track record gained over 30 years in client, contractor and professional services businesses including large regulated industries. Drew is a Fellow of the Institution of Civil Engineers and a Chartered Engineer. He holds a Master of Science in Construction Project Management and a Bachelor of Engineering in Civil Engineering and is a past Director and Board member of the Major Projects Association.

    Alex Marshall

    Alex Marshall

    Chief Technical and Information Officer

    Alex brings over 30 years’ telecommunications experience and holds a BEng (Hons) in Manufacturing Engineering. Alex is a multi-faceted telecommunications professional having worked for Marconi (now Ericsson), KCOM and others.

    Eryl Stafford

    Eryl Stafford

    Chief Operating Officer

    Eryl brings over 30 years’ telecommunications experience and holds an HND (Electronic and Communications Engineering) and MBA. Eryl is a Member of Association for Project Management (MAPM) and a Member Institute of Incorporated Engineers (MIIE).

    Damian Reid

    Damian Reid

    Chief Financial Officer

    Damian brings over 15 years’ of expertise in senior finance roles in the telecoms sector working for GEC (Marconi), France Telecom (Orange) and Augere (a wireless broadband operator). Damian holds a BSc (Hons) in mathematics from the University of Bristol and is chartered accountant (ACA) having qualified at Arthur Andersen in 1987.

    Sarah Richards

    Sarah Richards

    Chief People Officer

    Sarah brings over 25 years’ business and management experience in implementing people strategies having worked for KPMG, Jaguar Land Rover, Ryder Logistics and TNT Logistics. Sarah is a member of the Chartered Institute of Personnel (MCIPD) and Development and holds a BSc (Hons) in Psychology from The Open University.

    Nicolas de Cordes

    Nicolas de Cordes

    Chief Commercial Officer

    Nicolas brings 25 years of telecom experience and holds an engineering degree from the Ecole Polytechnique of the University of Brussels. Previously, he was Vice President of Corporate Strategy and Marketing Anticipation for the Orange Group, and before that was with the Boston Consulting Group.

    Marvin Luttrell

    Marvin Luttrell

    Chief Regulation & Risk Officer

    Marvin is a competition expert with over 20 years developing and applying communications policy and regulation experience in both the private and public sectors. Marvin holds a BSc in Economics from the University of Bristol.

    © 2021. Upp



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